Sports Business Journal – Unlocking the value of WME-IMG’s $4 billion acquisition of the UFC will hinge largely on the next round of media rights negotiations, where the UFC projects revenue to grow by nearly four times.

Based on numbers the UFC supplied to potential buyers during its sale process, it says that media rights revenue could grow from its current average of $115 million per year from Fox Sports to an average annual payout of more than $400 million beginning in 2019. Read more…