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Why WME-IMG Paid $4 Billion for UFC – A MMA League

In a jaw-dropping deal, a sport once denounced by John McCain as “human cockfighting” has just been valued at $4 billion. That’s how much a consortium of investors led by Hollywood talent agency powerhouse WME-IMG just paid for mixed martial arts league Ultimate Fighting Championship. (Other investors in the deal include Silver Lake, Kohlberg Kravis

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