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Why WME-IMG Paid $4 Billion for UFC – A MMA League

In a jaw-dropping deal, a sport once denounced by John McCain as “human cockfighting” has just been valued at $4 billion. That’s how much a consortium of investors led by Hollywood talent agency powerhouse WME-IMG just paid for mixed martial arts league Ultimate Fighting Championship. (Other investors in the deal include Silver Lake, Kohlberg Kravis …

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Changing the channel on consumer experience

Changing the channel on consumer experience

M&E Journal – Consumers choosing to shave all or some of their pay-TV expenses are not always responding to price sensitivity. They may be reallocating their entertainment spend for what they perceive as a higher value alternative, in this case, OTT streaming services. OTT provides on-demand streaming services which deliver film and television content via …

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